Worldwide there are more than 40,000 varieties of rice, though only a small percentage is grown and marketed in the United States. Producers offers some of the more popular varieties for trend-setting menu opportunities. The difference in these varieties may be exotic aroma, pleasing plate appearance or a subtle yet distinctive flavor.

Producers' specialty rice products, Basmati, Thai Orchid Jasmine and Arborio, are all USA-grown, assuring the distinctive qualities specialty varieties are best known for, along with the guarantee and safety of domestic quality.